Alexandra Saundry
Alexandra Saundry was destined to forge a career in sport, exposed to the management side early in life, with her dad Bernard Saundry carving out a successful career as an exceptional sports administrator across racing and football. Her own passion for women’s sport extends to all levels with her long history of playing and coaching at grassroots, elite junior and senior levels across rowing and AFL, confirming her dedication to improving opportunities and creating pathways to success for female athletes and talent.
Alex studied Business at Deakin University, majoring in Sports Management and later took up an internship with Connors Sports Management (CSM), an AFL Men's Talent agency, which lead to full-time work. Her five years at CSM gave her vast opportunities in the sporting industry, and it was during this time she went to play for Greater Western Sydney (GWS Giants) in the inaugural AFLW season. Whilst balancing her professional work and sport, she saw an opportunity and was the driving force behind CSM’s push into the female athlete market. In her time at the agency, Alex developed a reputation as one of the leading managers in women’s footy, representing players such as Katie Brennan, Tayla Harris and Darcy Vescio.
When injuries ended her playing career, she continued her passion for sport by becoming a player agent, one of the first women in her field in Australia. In 2018, Alex founded the sports management company More Than Management, with a commitment to building recognition for women’s sport and empowering sportswomen to build successful careers on and off the field. Through this agency, Alex represents some of the country's best female and gender-diverse sporting and media talent.
"My motto is "why wait for it to happen?" she says, "I want to help the women’s sport to go from strength to strength, player and performance wise but commercially as well.”
As a dedicated female sports agent and with her ‘get-up-and-go’ attitude Alex has been instrumental setting commercial standards and creating an environment that recognises the commercial value of female athletes. She is empowered and has the courage to understand that no barriers, including
gender, should prevent anyone from striving for a better, more inclusive world.
Among founding her own talent agency, her most significant achievements include seeing clients win the AFLW equivalent to a Brownlow medal, clients playing for the Australian Diamonds on the international stage, playing in a friendly match for the Matildas; flying to Costa Rica to watch four of her clients represent Australia at the FIFA U-20 Women's World Cup in 2022; securing international soccer deals in Norway and Sweden; and employing three staff members and managing her business’ expansion.
As More Than Management approaches its 6th year, Alex is optimistic and excited for the future of women’s sport and the role she and the business can play in its continued growth and development.